Internal and External Communication

Define ‘Communication’:

Communication is the transferring of a message from the sender to the receiver, who understands the message. The message in the information or instructions being passed by the sender to the receiver. 

Sender → Message → Receiver → Feedback

Define One-way and Two-way Communication

One way communication:
Involves a message which does not all for or requires a response

Two-way communication:
When the receiver gives a response to the message and there is a discussion about it. 

Define Internal & External Communication

Internal Communication
This is communication between members of the same organization. Examples include employees, managers, owners & shareholders.

External Communication 

This is communication where the business communicates with people & Organisations outside of the business, This is closely linked with the ideas of stakeholders, those who have an interest in the activities of the business. 

(e.g. press releases, social media feeds, marketing materials, etc.)

Impacts of Effective Communication

  • The Customers enjoy a good relationship with the business, and complaints are dealer with quickly and effectively
  • Suppliers will send the right material on the proper time required by a business
  • Marketing will improve the image of the business when the right message is conveyed
  • Finance the business will receive the amount on time

Impacts of Ineffective Communication

  • Tasks not being completed
  • Tasks are done incorrectly
  • Business reputation ruined
  • Workers morale and motivation goes down
  • Poor salesWrong type of recruited

Methods of Communication

Verbal Communication: 

  • Face-to-face talks/meetings between the sender and the receiver 
  • Telephone conversations
  • Video conferencing
  • Meetings and team briefings

Written Communication

  • Business letters
  • Memos – written messages used only internally.  
  • Reports – detailed documents about a particular issue or problem, these are often produced by experts working in the business
  • Text messages
  • Email, social networking sites, tweeting – 

Visual Communication

  • Films, videos, and Powerpoint displays
  • Charts and diagrams
  • Photographs and cartoons

Formal & Informal Communication

  • Formal communication is when messages are sent through established channels using professional language
  • Informal communication is when information is sent and received casually using everyday language

Choosing the appropriate priority for communication:

Is it important that the receiver gets the information quickly? For example, a manager from a foreign division of a company must be told about a canceled meeting before he catches his flight. 

Is it important to keep costs down or is it more important to communicate effectively, regardless of cost?

Message Details:
How detailed is the message? If it contains technical plans, figures, and illustrations, then, clearly, written and visual forms of communication are likely to be essential. 

Leadership Style:
Is the leadership style a democratic one? If it is, then two way verbal methods of communication with employees are much more likely to be used than they would be by an autocratic leader

Outline communication barriers and provide methods to solve:



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